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Here’s what insurance agents need to know about text messaging and how it works best when combined with other strategies. (Photo: Shutterstock)

You’ve got a great insurance agency website, and your Google My Business profile is up to date. You’re sending personalized emails and handwritten cards at the right times throughout the year — and you’ve got a solid social media presence.

If this is you, nice job. You’re doing all the things that have been proven to get clients to stay longer, buy more and refer their friends. And companies that invest in the customer experience, communications and improving client relationships do better than their competitors.

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