Measuring your agency’s impact goes beyond ROI

Although premium prices are not everything, demonstrating an insured’s ROI fosters long relationships because the return on investment is expressed in dollars saved and retained. (Photo courtesy of Foresight)

Business stakeholders are value-hunters. Getting a return on investment is core to the executive’s responsibility to the company. Demonstrating your insurance agency’s ROI will therefore boost client retention and revenue over time.

Measuring basic ROI is more straightforward than you might think. Simply take the amount of money you helped clients save (in premiums, benchmarked losses, etc.), divide by the initial value of your clients’ investment into your services and their premium, and multiply by 100 to arrive at a percentage.