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Even when excluding data breaches, nearly 40% of consumers said they are reluctant to give up personal data because they consider it too intrusive. Two years ago only a quarter of consumers said the same, according to Accenture. (Credit: sarayut_sy/Shutterstock.com) Even when excluding data breaches, nearly 40% of consumers said they are reluctant to give up personal data because they consider it too intrusive. Two years ago only a quarter of consumers said the same, according to Accenture. (Credit: sarayut_sy/Shutterstock.com)

When it comes to personal data concerns, consumers say they have major security concerns but are increasingly willing to share more data points with insurers in the chase for lower premiums, according to Accenture research.

This research follows news that usage-based auto insurance is poised to grow around 25%.

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Steve Hallo

Steve Hallo is an assistant editor with PC360 Group. Prior to his current position, Steve spent nearly a decade covering retail transformation, consumer trends, manufacturing issues and supply chain challenges impacting global CPG markets. He can be reached at [email protected], and on LinkedIn and Twitter.  

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