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Trust in data security tumbles while interest in UBI grows

Consumers report increasing concerns around data security yet are now more willing to share personal details with insurers for lower rates.

Even when excluding data breaches, nearly 40% of consumers said they are reluctant to give up personal data because they consider it too intrusive. Two years ago only a quarter of consumers said the same, according to Accenture. (Credit: sarayut_sy/Shutterstock.com) Even when excluding data breaches, nearly 40% of consumers said they are reluctant to give up personal data because they consider it too intrusive. Two years ago only a quarter of consumers said the same, according to Accenture. (Credit: sarayut_sy/Shutterstock.com)

When it comes to personal data concerns, consumers say they have major security concerns but are increasingly willing to share more data points with insurers in the chase for lower premiums, according to Accenture research.

This research follows news that usage-based auto insurance is poised to grow around 25%.

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Steve Hallo

Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected].  

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