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Insurance companies can now recruit deep learning’s analytical capabilities to optimize their digital advertising and targeting. (Photo: Rawpixels.com/Shutterstock) Insurance companies can now recruit deep learning’s analytical capabilities to optimize their digital advertising and targeting. (Photo: Rawpixels.com/Shutterstock)

Anyone looking for evidence that insurance advertisements have become a mainstay of popular culture need look no further than Geico’s YouTube channel, which currently boasts 1.88 million subscribers and is home to videos with tens of millions of views. Geico’s competitors might not have as robust a presence on the platform, but their brand representatives (Jake from State Farm, Allstate’s Mayhem, Progressive’s Flo) are as familiar to the public as the Geico Gecko.

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