More holiday shoppers will buy online in 2020 despite cyber fears

Thirty-one percent of holiday shoppers are “very concerned” about their financial information being exposed due to a data breach this season, according to the 2020 Holiday Shopping ID Theft survey. (Photo: Shutterstock)

Two-thirds of American consumers are concerned about their data security this holiday season, according to results from the fourth annual Holiday Shopping ID Theft survey.

The study of more than 1,000 U.S. adults by ENGINE Insights, with results published by Generali Global Assistance, also reveals how the coronavirus will impact shopping behavior this year. More than 80% of consumers said they plan to take their business online as coronavirus cases surge, with 48% of respondents indicating that they will shop in at least one brick-and-mortar store this season — down 15% from 2019.