Twitter has around 145 million daily users worldwide as of 2019. (Photo: Shutterstock) Twitter has around 145 million daily users worldwide as of 2019. (Photo: Shutterstock)

Twitter has a reputation for up-to-the-second news, a tumultuous environment, and 280-character limitations. This is why it has lagged behind Facebook, LinkedIn, and even Instagram in terms of adoption rates by businesses. There is a misperception about Twitter’s value to businesses as a tool for growth.

To determine if a social media platform is worth the time, it comes down to whether or not it can influence buying decisions and generate leads. Here’s why Twitter can have a positive effect on your insurance agency’s ability to influence buying decisions and generate leads.

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