The opportunity is at hand for insurance leaders to foster stronger, more impactful predictive modeling, reach across political party lines and industry divides to forge partnerships and solutions in the name of environmental (and human) resilience, and further creative coverage options including catastrophe bonds and parametric policies. (ALM Media archives) The opportunity is at hand for insurance leaders to foster stronger, more impactful predictive modeling, reach across political party lines and industry divides to forge partnerships and solutions in the name of environmental (and human) resilience, and further creative coverage options including catastrophe bonds and parametric policies. (ALM Media archives)

In the Denver area, where I live, waking up to a dusting of wildfire ash on cars and outdoor furniture has become a regular occurrence as thousands of acres of wooded Rocky Mountain terrain continue to burn. Itchy throats, runny noses and watery eyes from smoky air are now the norm, and that’s just for healthy people. For individuals with weakened respiratory systems, the fires are yet another reason to stay home in 2020.

All of this seems minor compared to what’s happening in communities near California’s millions of charred acres. San Francisco sometimes looks like a snow-globe town — not to mention the many businesses and people who have lost loved ones and properties to this year’s ferocious fires.

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Elana Ashanti Jefferson

Executive Editor Elana Ashanti Jefferson is a veteran journalist and communications professional. She can be reached by sending email to [email protected]

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