A strong insurance-customer experience needs to begin as early as the first notice of loss or "FNOL." (Shutterstock) A strong insurance-customer experience needs to begin as early as the first notice of loss or "FNOL." Satisfied insurance customers are 80% more likely to renew their policies than unsatisfied customers. (Shutterstock)

The insurance industry is on track to adapt to a rapidly changing marketplace as customers seek digital solutions that improve the claims process and their experience interacting with insurance carriers.

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