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Agents want to work with carriers that are easy to work with, which in turn makes it easier to better serve insureds. (ALM Media archives) Agents want to work with insurance carriers that are easy to work with, which in turn makes it easier to better serve insureds. (ALM Media archives)

Today’s consumers expect seamless, on-demand access to insurance services from their carriers and independent agents, particularly when disaster strikes.

Less talked about, however, is the online agent experience, or AX. For carriers that rely on independent agents to distribute small commercial lines, offering an excellent AX can be just as important as service to the insureds.

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