Digital transformation plans could be the key for insurance businesses to survive and thrive during crises. (Photo: Shutterstock)

For years, business leaders in insurance and other industries have understood that digital transformation must be a top priority to stay productive, innovative, and competitive. In the face of the COVID-19 pandemic, however, companies are facing an unprecedented level of uncertainty regarding their operations. And while they initially focused on revamping their services around their customers to ensure they could maintain business as usual, it’s clear now that the virus crisis will be a much longer-term affair.

With real ongoing concerns about rapidly evolving customer behavior, insurance professionals now have to completely reevaluate their digital transformation initiatives to figure out what to start, continue, or stop.

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