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September is National Preparedness Month. This collection of articles will help insurance brokers and their clients mitigate exposures and understand what to do before and after a disaster.

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Insureds are increasingly anxious about weather catastrophes

Worry about severe weather is growing. Here are five ways insurance professionals can better service their policyholders.

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Tornadoes ripped across Tennessee early March. The storms shredded buildings and buried people in piles of rubble. (AP Photo/Mark Humphrey) Tornadoes ripped across Tennessee in early March. The storms shredded buildings and buried people in piles of rubble. (AP Photo/Mark Humphrey)

In an industry built on predicting risk, not even the most sophisticated tech can help us forecast big weather events with 100% certainty. It follows that insureds are anxious about the damage they could sustain in a natural disaster.

At The Zebra, we recently conducted a survey to gauge consumer sentiment and behavior regarding weather events and insurance. We found that people are uninformed, under-prepared and worried about their ability to recover.

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