TCPA penalties can be as much as $1,500 per text/call in violation. (Photo: Shutterstock) Telephone Consumer Protection Act (TCPA) penalties can be as much as $1,500 per text/call in violation. (Photo: Shutterstock)

External communications are one of the most important elements in business operations today. Calling and texting consumers is a very effective means to drive engagement, and ultimately, sales. In fact, text messaging has outpaced email when looking at conversion and click-thru rates.

Calling and texting are great tools to engage consumers, but it is not without legal and regulatory risks. Insurance companies must be mindful of the FCC’s Telephone Consumer Protection Act (TCPA), a regulation that has already put thousands of companies in the compliance crosshairs.

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