X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
TCPA penalties can be as much as $1,500 per text/call in violation. (Photo: Shutterstock) Telephone Consumer Protection Act (TCPA) penalties can be as much as $1,500 per text/call in violation. (Photo: Shutterstock)

External communications are one of the most important elements in business operations today. Calling and texting consumers is a very effective means to drive engagement, and ultimately, sales. In fact, text messaging has outpaced email when looking at conversion and click-thru rates.

Calling and texting are great tools to engage consumers, but it is not without legal and regulatory risks. Insurance companies must be mindful of the FCC’s Telephone Consumer Protection Act (TCPA), a regulation that has already put thousands of companies in the compliance crosshairs.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

 

African Legal Awards (AFLA) 2022Event

The African Legal Awards recognise exceptional achievement within Africa s legal community during a period of rapid change.

Get More Information
 

The British Legal Awards (BLA) 2022Event

Celebrating achievement, excellence, and innovation in the legal profession in the UK.

Get More Information
 

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2022 ALM Global, LLC. All Rights Reserved.