TCPA penalties can be as much as $1,500 per text/call in violation. (Photo: Shutterstock) Telephone Consumer Protection Act (TCPA) penalties can be as much as $1,500 per text/call in violation. (Photo: Shutterstock)

External communications are one of the most important elements in business operations today. Calling and texting consumers is a very effective means to drive engagement, and ultimately, sales. In fact, text messaging has outpaced email when looking at conversion and click-thru rates.

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