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Here’s why digitization is to insurance what streaming technology was to the video market. (Photo: Shutterstock) Here’s why digitization is to insurance what streaming technology was to the video market. (Photo: Shutterstock)

In 2004, when Blockbuster was at its peak, the video rental company operated 9,000 stores across the globe, employed 60,000 people, and posted $5.9 billion in revenue. The notion that a rival service like the seven-year-old Netflix could dethrone Blockbuster seemed far-fetched. But within six years, Blockbuster had filed for bankruptcy as Netflix soared in popularity.

The decline and fall of the Blockbuster empire can’t be pinned on any one decision, but one of the company’s biggest failures was that it had failed to latch onto the growing availability of streaming technology. By contrast, Netflix embraced it, pivoting away from DVD sales and rentals in anticipation of changing viewership habits.

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