LinkedIn generates the highest visitor-to-lead conversion rate of all social media channels, says a study from Hubspot. LinkedIn has more than 690 million users worldwide, says the company. (Photo: Shutterstock)

Many of us have LinkedIn tucked away neatly into a box. A box that we only open on Tuesday afternoons, during yet another meeting that could have been an email. However, LinkedIn is much more than the refuge of wishful thinking.

As of February 2020, LinkedIn was the seventh-largest social media website based on active monthly users. Of its 690 million users, 40% visit the site daily.

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