Policy simplification is a first step toward a customer-centric insurance business model. (Shutterstock) Policy simplification is a first step toward a customer-centric insurance business model. (Shutterstock)

Across commercial property and casualty (P&C) insurance segments — small commercial, middle market, large commercial, and assumed reinsurance — there is an opportunity to break away from the fabric of traditional P&C insurance and develop truly customer-centric value propositions.

This is not a new concept, but current events have significantly accelerated the rise of the policyholder. As we gradually resume “normal” business activity, some insurers will retrench as they have after past catastrophes. However, the ones that invest in the most customer-centric approaches will be strategically victorious.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2023 ALM Global, LLC. All Rights Reserved.