InsurTech Center

Instant Insights / The Business of Insurance

What's happening in insurance today? From market changes and M&A activity to new coverages, the insurance industry is ever-evolving. To stay up-to-date on the business, these articles, which are updated regularly, will help insurance professionals maintain a competitive edge.

News

Lemonade introduces new pet insurance product

Lemonade's pet insurance is poised to shake-up a rapidly growing market, with policies starting at $12 a month.

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Lemonade’s pet insurance policies start at $12 a month with a 10% discount for existing home insurance policyholders. (Photo: Lemonade)

Americans sure do love our pets. Consider how Americans spent approximately $75 billion on pets in 2019 alone, including health costs. So it’s no surprise that more pet parents are purchasing pet insurance to help with the high costs of veterinary bills.

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Heather A. Turner

Heather A. Turner is the managing editor of ALM's NU Property & Casualty Group. She can be reached at [email protected].

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