Special Report

Insurance Speak

The Insurance Speak podcast from NU Property & Casualty, PropertyCasualty360.com, and Claims magazines engages insurance-industry thought leaders to discuss topics ranging from sales & marketing, emerging risks, InsurTech, M&A, fraud, and more. New episodes of Insurance Speak will publish bi-weekly.

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Build a better brand: 10 success factors for branding your insurance business

In this podcast series, marketing expert Peter Van Aartrijk outlines 10 key steps to building a strong insurance brand.

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Branding is a major marketing tactic in the insurance industry. Extensive advertising and expansive marketing budgets are the norms among major insurers, as are staple company slogans and rarely-evolving logos — key elements that secure brand identities.

Danielle Ling

Danielle Ling is an experienced video journalist and business reporter. As associate editor, Danielle manages all multimedia and reports on industry news and risk-related coverage, managing all weather-related content. A University of Maryland and Philip Merrill College of Journalism alum, Danielle previously served as a video journalist for Verizon FiOS 1 News NJ, Push Pause. Connect with Danielle on LinkedIn or email her at [email protected].

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