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Insurers can strengthen their customer relationships by treating their policyholders with empathy. (Shutterstock) Insurers can strengthen their customer relationships by treating their policyholders with empathy. (Shutterstock)

We are living in a world of constant, disruptive change. Unemployment rates have skyrocketed, and valued customers are struggling to pay their premiums, especially since most policies do not cover loss from pandemics. New regulations have emerged around COVID-19 that mandate compliance. And insurance companies are being flooded with customer inquiries.

While insurers need to do what they can to hold onto their valued customers, they don’t need to put their own organizations at risk. Here are a few thoughts on how companies can continue delivering for their policyholders while also ensuring that their businesses thrive.

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