What is a conversion?

Most agents think of conversions as a quote form submission. But that's not always the case. A conversion can be many things, including any of the following:

Downloading a free report
Reading a blog
Commenting on a blog
Subscribing to a newsletter
Getting directions to the local office
Making an online payment
Filling in a customer service form
Referring a friend
Writing a testimonial
Completing a policy review form
Completing a contact form
Watching a video
Clicking on a social media link

How do you measure high traffic and low conversions?

Google Analytics is one of the best and easiest ways to measure your traffic. Make sure you've set up Google Analytics on the page you want to track. Then decide what your conversion is. Be honest and critical with this step, because this is what you need to analyze in Google Analytics. The main way to do this is by using Goals under "Admin." Google Goals is a very powerful and multilevel tool. You can track:

How many hits you get to a specific page, like a "Thank You" page.
How long visitors spend on a certain page.
How many pages a user visits per session.
Events such as button clicks or video plays.

If you see a high number of sessions to the page, but a low number of goals, that's when you should worry.

Special Reports /

How to fix your high traffic, low conversion insurance website

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