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Is your agency's website traffic not converting into leads? (Photo: Theus/Shutterstock) Is your agency’s website traffic not converting into leads? (Photo: Theus/Shutterstock)

Congratulations! You purchased an insurance website. But is it optimized for high traffic and high conversions?

You’ve done some light research about marketing and SEO. And the diligent business owner should always set up Google Analytics. One should know where website traffic comes from, how it gets to your website, and what it does on the website after all.

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