Having more time to assess and respond to critical data can mitigate and reduce the impact of a pending crisis and lend more opportunity for decision-makers to get in front of the story before it breaks in news outlets. (Credit: boonchoke/Shutterstock) Having more time to assess and respond to critical data can mitigate and reduce the impact of a pending crisis and lend more opportunity for decision-makers to get in front of the story before it breaks in news outlets. (Credit: boonchoke/Shutterstock)

In an era when information travels at the speed of the internet, a brand crisis can easily catch any company off-guard — garnering traction on social media and in news coverage while corporate leaders play catch-up. According to a recent PwC study, companies with over 5,000 employees have averaged one meaningful crisis a year for the past five years. The consequences can be significant, with businesses experiencing widespread operational, financial, reputational and strategic impacts.

But what if you could proactively limit the effects of a pending crisis unraveling on social media thanks to an early alert? This is called a crisis advantage. It’s quickly becoming the differentiator between businesses that confidently navigate crises and those that find themselves haphazardly reacting to unexpected events.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?


NOT FOR REPRINT

© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

 

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2023 ALM Global, LLC. All Rights Reserved.