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Having more time to assess and respond to critical data can mitigate and reduce the impact of a pending crisis and lend more opportunity for decision-makers to get in front of the story before it breaks in news outlets. (Credit: boonchoke/Shutterstock) Having more time to assess and respond to critical data can mitigate and reduce the impact of a pending crisis and lend more opportunity for decision-makers to get in front of the story before it breaks in news outlets. (Credit: boonchoke/Shutterstock)

In an era when information travels at the speed of the internet, a brand crisis can easily catch any company off-guard — garnering traction on social media and in news coverage while corporate leaders play catch-up. According to a recent PwC study, companies with over 5,000 employees have averaged one meaningful crisis a year for the past five years. The consequences can be significant, with businesses experiencing widespread operational, financial, reputational and strategic impacts.

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