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Leveraging big data and data analytics is far less abstract than many insurance agents may realize. (Shutterstock) Leveraging big data and data analytics is far less abstract than many insurance agents may realize. (Shutterstock)

For many independent agencies, the idea of using data analytics or making data-driven decisions seems out of reach.

If you’re an insurance agent or agency executive, you might think “big data” is only the domain of big businesses with deep pockets, or that it feels way too scientific or complex. Or, you may be using data to make decisions, but you just don’t realize it. And many, especially industry professionals of a mature age, may think it’s just not something they need — all the data they need is right in their heads, so why use a “system”?

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