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The industry uses data to inform decision-making and manage growth and profitability across marketing, underwriting, pricing and policy servicing processes. (Photo: Shutterstock) The industry uses data to inform decision-making and manage growth and profitability across marketing, underwriting, pricing and policy servicing processes. (Photo: Shutterstock)

To stay competitive in a data-rich world, insurance companies are amassing vast amounts of data with the intent of optimizing performance, mitigating risk and meeting rising consumer expectations.

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