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How to grow an InsurTech with trust and love

InsurTechs should spend less time worrying about being innovative and more time on basic human emotions.

By Jonathan Breeze | December 16, 2019 at 11:00 AM
This contributor argues that new InsurTechs need to focus on first developing and then cultivating the love and trust of their customers. (Photo: iStock) This contributor argues that new InsurTechs need to focus on first developing and then cultivating the love and trust of their customers. (Photo: iStock)

In the 21st century, new financial technologies consistently rise up to battle against one another in a race to find new and unique ways to aid consumers in their money management. This includes the rapidly advancing InsurTech industry, which is currently spreading like wildfire in the financial world.

But, while any new technology has the potential to find success in a saturated industry, in order to truly succeed, InsurTechs should spend less time worrying about being innovative and more time on basic human emotions: trust and love.

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