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Consumers can be fickle, and many will change an agent or insurer based on a single negative experience. Discover ways to improve customer experience and build long-term loyalty through technology, engagement and more.

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Insurance agency leaders, their colleagues and partners determined to remain competitive in today’s fast-moving business world would benefit from our editorial webcast, “More Than a Buzzword: How to Improve Customer Experience & Loyalty,” happening Tues., Aug. 26 at 2 p.m. Insurance agency leaders, colleagues and partners determined to remain competitive in today’s fast-moving business world should check out our editorial webcast, “More Than a Buzzword: How to Improve Customer Experience & Loyalty,” happening Tues., Aug. 26 at 2 p.m. (Shutterstock)

It used to be, all someone in sales needed to know about service was: “The customer’s always right.”

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Elana Ashanti Jefferson

Executive Editor Elana Ashanti Jefferson is a veteran journalist and communications professional. She can be reached by sending email to ejefferson@alm.com.

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