Millennial and Gen Z consumers played a large role in auto insurance shopping increases, as they made up 39% of the consumers shopping for auto insurance in 2018, up from 35% in 2017. (Photo: Rawpixel.com/Shutterstock) Millennial and Gen Z consumers played a large role in auto insurance shopping increases, as they made up 39% of the consumers shopping for auto insurance in 2018, up from 35% in 2017. (Photo: Rawpixel.com/Shutterstock)

A recent study from TransUnion shows the number of consumers shopping for personal auto insurance is on the rise, driven largely by the youngest generations.

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Heather A. Turner

Heather A. Turner is the managing editor of ALM's NU Property & Casualty Group. She can be reached at [email protected].

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