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"As personal lines become increasingly segmented and competitive, carriers will need highly digitized processes, advanced analytic capabilities, and an effective distribution strategy to succeed," said Chuck Ruzicka of Novarica. “As personal lines become increasingly segmented and competitive, carriers will need highly digitized processes, advanced analytic capabilities, and an effective distribution strategy to succeed,” said Chuck Ruzicka of Novarica.

From chatbots to instant quotes, insurers have long been at the forefront of the insurance community when it comes to digitization and technology. Aimed at making the insurance process more efficient and user-friendly for agents and consumers, personal lines insurers, particularly, have focused on technology in order to gain an edge in a highly competitive marketplace.

Heather Turner

Heather Turner is digital managing editor of NU PropertyCasualty360.

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