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As personal lines started doing over a decade ago, commercial carriers are now investing in capabilities that make it easier to manage a claim online, which expedites the process and increases customer satisfaction and retention. (Photo: Shutterstock) As personal lines started doing over a decade ago, commercial carriers are now investing in capabilities that make it easier to manage a claim online, which expedites the process and increases customer satisfaction and retention. (Photo: Shutterstock)

Commercial insurers are starting to make significant investments in the digital space. Historically, the market was relatively overlooked and there wasn’t much incentive to change. However, because commercial is a large and potentially very profitable market, it’s now attracting a great deal of attention and corresponding pressure to modernize.

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