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During his IASA 2019 keynote speech, screenwriter Joel Cohen from “The Simpsons” borrowed a famous quote from comedy icon Sid Caesar: “The guy who invented the wheel was smart... The guy who invented the other three was a genius.” (Photo by Elana Ashanti Jefferson) During his IASA 2019 keynote speech, screenwriter Joel Cohen from “The Simpsons” borrowed a famous quote from comedy icon Sid Caesar: “The guy who invented the wheel was smart… The guy who invented the other three was a genius.” (Photo by Elana Ashanti Jefferson)

Insurance professionals and technologists immersed in the intricacies of transforming business models to be more consumer-friendly and digitally astute may find it difficult to draw a link between their work and the long-running animated television hit, “The Simpsons.”

Elana Ashanti Jefferson

Managing Editor Elana Ashanti Jefferson is a veteran journalist and communications professional. She can be reached by sending email to ejefferson@alm.com.

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