During his IASA 2019 keynote speech, screenwriter Joel Cohen from During his IASA 2019 keynote speech, screenwriter Joel Cohen from "The Simpsons" borrowed a famous quote from comedy icon Sid Caesar: "The guy who invented the wheel was smart… The guy who invented the other three was a genius." (Photo by Elana Ashanti Jefferson)

Insurance professionals and technologists immersed in the intricacies of transforming business models to be more consumer-friendly and digitally astute may find it difficult to draw a link between their work and the long-running animated television hit, "The Simpsons."

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Elana Ashanti Jefferson

Elana Ashanti Jefferson serves as ALM's PropertyCasualty360 Group Chief Editor. She is a veteran journalist and communications professional. Reach her by sending an e-mail to [email protected].