Personalizing the insurance experience. One of the biggest disruptions in the insurance industry is the move toward in-vehicle data collection by original equipment manufacturers. (Photo: Shutterstock)

The hyper-connected cars of today not only provide amenities like internet access, onboard entertainment and turn-by-turn navigation to drivers and passengers — they offer a wealth of data that is drastically reshaping the auto insurance landscape. As technology improves and driving data becomes increasingly accurate, usage-based insurance (UBI) policies are gaining popularity.

A move away from third-party devices and toward embedded telematics means vehicles themselves — both personal and commercial — are becoming the conduits of data back to the insurer, offering benefits for policyholders and insurers alike.

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