Here are four simple ways you can add more personality into your marketing and your videos to stand above and apart from everyone else in your market. (Photo: iStock)
As an advisor, being better isn't always better. Especially if your clients don't understand what "better" is going to do for them in a complex financial world. New York Times bestselling author Sally Hogshead says that being different is actually better than being better.
|How can you stand out?
In a world where every advisor is using the same marketing strategies and tactics, copying each other's processes and many times selling the same products with different wrappers, how can you stand out and be seen as different in the eyes of your potential clients?
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.
