Are 1-click claims settlements on the horizon for insurers?

As the customer experience improves in other areas, insurance is expected to keep pace and provide the same level of service. (Photo: Shutterstock)

It’s been nearly two decades since Amazon introduced 1-click checkout for eCommerce. Will 2019 be the year of a 1-click claim settlement?

As the customer experience improves across industries, insurance is expected to keep pace. Claim adjusting occurs at an emotional time for the customer and is a vital inflection point in the relationship between carrier and customer. Satisfied customers stay around for life. Angry customers switch to the competition ― and have no mercy when they share their experiences with their friends, family and thousands of strangers on social media.