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LinkedIn’s publishing platform allows users to create quality posts that are great for establishing expertise and sparking engagement with others on the platform. (ALM Media archives) LinkedIn’s publishing platform allows users to create quality posts that are great for establishing expertise and sparking engagement with others on the platform. (ALM Media archives)

LinkedIn has become the de facto social platform for the professional. With more than half a billion users, it’s one of the most popular social networks while maintaining a taking-care-of-business sensibility that makes it a natural place for B2B marketing and networking. It was initially popular as only a recruiting and job searching tool, but LinkedIn has made significant strides to improve another aspect of its offering: thought leadership.

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