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It all starts with choosing the right holiday events to attend. (Photo: Shutterstock)

Don’t look now, but Christmas is almost here. In addition to spreading goodwill, this can be an opportunity to make some connections for future business.

Let’s assume you sell a service to businesses. You want to get in front of senior management or HR people at the big local companies in your territory. Hopefully you live in the center of it. Your strategy is to attend the right events and meet the right people. You want them to connect your name with your face.

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