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Using social media for research. Social media provides insurers with an important source of information on claimants. (Photo: Shutterstock)

Social media’s explosion onto the scene of human communication and interaction is unparalleled in history. It has changed the way we engage, communicate and share information — and it has become ubiquitous in our daily lives. No one discounts its reach or effect as a passing fad, and those who choose to ignore it, do so at their own risk.

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