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Clearsurance recently conducted consumer research to understand how online car insurance distributors are impacting consumer shopping experiences. (iStock) Clearsurance recently conducted consumer research to understand how online car insurance distributors are impacting consumer shopping experiences. (iStock)

The number of online distributors for personal lines insurance products has grown rapidly over the past several years. These websites are known to insurance industry experts as aggregators, quote comparisons sites, and lead generators. They serve as an alternative for consumers who work with traditional insurance agents, or visit multiple carriers’ websites one at a time to receive car insurance quotes. Consumers find these companies by searching online, and the leading among them attract nearly 800,000 visitors from search engines each month. This is a primary reason why many insurance companies choose to engage with them.

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