Insurance agents need to get creative using blogs, social media and in-person networking among other things to connect with the industries they serve on their level. (Photo: Shutterstock)
I drink beer for a living. Ok, that's not entirely true.
I'm a former travel writer turned content curator for a program administrator specializing in insurance solutions for breweries and wineries. It's my job to visit breweries, talk to their owners, brew masters, staff and guests, find out their stories, and yes, sample their goods. Then, I write about the breweries and share their stories on our company blog, via social media and more.
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