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A number of advisors have told me, “Seminars don’t work.” True, many have failed to make it work. But for those who get it right — and yes, seminars do work — the results can be explosive.

Related: The 10 commandments of prospecting for insurance agents

Here is a look at 10 key concerns about seminars. Addressing these issues is critical if you are considering, or are actively engaged in, seminar marketing. Extra resources, including two recorded calls with an advisor who raised $100 million in two years, are available free online at www.billgood.com/successzone.

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