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Instant Insights / Digital solutions: What insurance agents & brokers need to know

To stay competitive, agents & brokers need to embrace technology. Digital tools offer opportunities to demonstrate your expertise, reach new audiences and engage with existing clients.

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Get ready for voice search in the insurance industry

Yext research indicates that one in three consumers prefer to use voice search to book insurance agent appointments.

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Today's consumers want to use voice search to complete such tasks as locating the nearest insurance agent, evaluating the quote process, or determining the most appropriate type of insurance. (Photo: Bigstock)

Insurance is one of the oldest professions in the world, but according to a McKinsey study, “it lags behind other sectors in digital maturity.”

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