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Instant Insights / Digital solutions: What insurance agents & brokers need to know

To stay competitive, agents & brokers need to embrace technology. Digital tools offer opportunities to demonstrate your expertise, reach new audiences and engage with existing clients.

Commentary

Get ready for voice search in the insurance industry

Yext research indicates that one in three consumers prefer to use voice search to book insurance agent appointments.

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Today's consumers want to use voice search to complete such tasks as locating the nearest insurance agent, evaluating the quote process, or determining the most appropriate type of insurance. (Photo: Bigstock)

Insurance is one of the oldest professions in the world, but according to a McKinsey study, “it lags behind other sectors in digital maturity.”

As a result, 93% of digital insurance leaders have stated that advancing their digital agenda is very important to their business over the next three years.

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