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Delivering on today’s customer expectations requires a fully integrated insurance company with brokerage capabilities, deep technological competency, and customer focus. (Photo: iStock) Delivering on today’s customer expectations requires a fully integrated insurance company with brokerage capabilities, deep technological competency, and customer focus. (Photo: iStock)

“I can’t wait to pick out my insurance plan!” …said no one, ever.

Even though insurance is one of the most important purchases a person or company can make, it’s a product most customers don’t like or understand. Insurance companies haven’t done much to improve the experience, either, even though they have at their disposal the same digital tools that enhance the customer purchase journey in many other industries.

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