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Smartphone user Insurers are investing millions improving their digital offerings amid growing competition from startups. (Photo: Brendon Thorne/Bloomberg)

(Bloomberg) – The majority of people between 18 and 34 would be willing to let insurance companies dig through their digital data from social media to health devices if it meant lowering their premiums, a survey shows.

In the younger group, 62% said they’d be happy for insurers to use third-party data from the likes of Facebook, fitness apps and smart-home devices to lower prices, according to a survey of more than 8,000 consumers globally by Salesforce.com Inc.’s MuleSoft Inc. That drops to 44% when the older generations are included.

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