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auto insurance shopping The number of consumers shopping for personal auto insurance has actually gone down not up. (Photo: iStock)

If you follow the insurance industry at all, you’ve no doubt read stories about the disruption of the traditional personal auto insurance market by InsurTech start-ups like Lemonade or Metromile. You’ve probably also seen many ads touting the ease with which consumers can buy personal auto insurance online with just a few clicks.

Rosalie Donlon

Rosalie Donlon is the managing editor of National Underwriter Property & Casualty magazine. You can contact her at rdonlon@alm.com.

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"A helpful image is the client leaning out of train window while it gathers pace, as you run alongside. Get out the key nuggets first and in order of importance. The rest is waffle that the client doesn t want to hear, read or pay for."

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