The P&C sector had the highest total number of touch points from followers, as well as the highest average engagement rate across all types of content (39%). The P&C sector had the highest total number of touch points from followers, as well as the highest average engagement rate across all types of content (39%). (Photo: Shutterstock)

Having an active, engaging social media presence is a must for any business looking to connect with existing and future consumers. This is especially true in financial services, where financial advisors and insurance agents rely heavily on having an authentic and trustworthy personal brand.

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