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The P&C sector had the highest total number of touch points from followers, as well as the highest average engagement rate across all types of content (39%). The P&C sector had the highest total number of touch points from followers, as well as the highest average engagement rate across all types of content (39%). (Photo: Shutterstock)

Having an active, engaging social media presence is a must for any business looking to connect with existing and future consumers. This is especially true in financial services, where financial advisors and insurance agents rely heavily on having an authentic and trustworthy personal brand.

Creating and maintaining a strong social media following can be daunting to professionals in the insurance industry, so many invest in corporate digital marketing professionals and teams to recommend on-brand, relevant and compliant content to publish on their business social media profiles.

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Denny Jacob

Denny Jacob is an associate editor for NU PropertyCasualty360. Contact him at [email protected]

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