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Look for software that rejects faulty leads rather than sending you unfiltered and raw leads. (Photo: Shutterstock) Look for software that rejects faulty leads rather than sending you raw, unfiltered leads. (Photo: Shutterstock)

As consumers continue to shop for insurance online in growing numbers, the demand for customer leads on the part of insurance agents and marketers remains strong.

However, many agents find the quality of internet leads to be substandard.

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