Twitter followers We've reachedthe point where businesses of all sizes know they should beincorporating social media into their overall marketing strategies.(Image: Shutterstock)

Social media has become an essential marketing tool forbusinesses of all sizes.

Buffer, a socialmedia management platform, recently released its State ofSocial 2018 report, which surveyed over 1,700 companies, half ofwhich employ fewer than 10 people. Survey results showedthat a whopping 96% of businesses are using social mediamarketing.

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