2 ways social media renewed my faith in the independent insurance agent

Between geckos, aprons, quarterbacks, and mayhem, how does the local independent insurance agent gain enough attention to grow?

By Matt Naimoli | Updated on February 28, 2018

Social media

The P&C insurance industry, especially personal lines, is noisy! Between geckos, aprons, quarterbacks, and mayhem, how does the local independent insurance agent gain enough attention to grow? How can a small agency compete with the ad dollars in our space?

How does an aspiring new agent build a value proposition compelling enough to make a dent? These are the questions anyone from the outside would ask. These are the questions my parents asked me when we decided to leave a top 5 national carrier and open from scratch 8 years ago.

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