All clients are not created equal. So how can you find better clients (translation: long-term,profitable and pleasant)? And what tactics are most effective fordrawing them into a partnership?

Here are six prospecting tips to help match agents and brokerswith great clients:

No 6: Find your match. What makes yourideal client "ideal"? Is it their premium size, geographic location or niche market? Is itbecause they offer an opportunity to cross-sell multiple policies?There's no right answer here, but it's absolutely imperative thatyou be honest about what kind of client works best for you. Withclear parameters in mind, you're then ready to find your match.

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