Selling insurance is a tough business. In fact, according to a study by Engagement Labs, insurance comes in below average in the categories of client sentiment, even lower than banking and credit card companies.
That's why companies that focus on client satisfaction can make great strides at beating out the competition.
From engaging clients on popular communication platforms (such as text and social media), to learning the art of the apology and the claims process, to learning how to turn insurance speak into a language clients can actually understand, here are some ways insurance providers can improve customer experience.
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