It's 2018 and many P&C insurers are focused on determining which trends to jump on — which will serve them best — in the new year and beyond.

Here, I've compiled three that my colleagues and I believe P&C insurers should start investigating in right away: a mobile-first strategy, chatbots and the on-demand economy.

Mobile-first strategy

Practically everyone has a supercomputer (aka smartphone) in their pocket these days. Indeed, thanks to its ease of use — characterized by geolocation, swiping and bar code readers to prefill data rather than by typing it in — society relies so heavily on the mobile device, using it for both personal and business affairs. In fact, global mobile use trumps desktop use — 50% vs. 45.6% — with tablet use coming in at just over 4%, according to StatCounter's 2017 data.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.