The loss of confidential customer and employee data remains thetop cyber-related concern for smaller businesseswhereas, for large companies, their biggest concern shifted in 2017from data breaches to managing reputational and regulatory risks,according to USI Insurance Services' 2017Cyber Security and Data Privacy Study.
Damage to the reputation of an organization that experiences abreach can be catastrophic or minimal — it depends on the public'sperception and understanding of the event. Engaging the rightpeople at the right time to communicate a well-thought-out messageis the first step to managing an organization's reputation in thewake of an incident and is a critical part of an incident responseplan.
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