New business development is typically viewed with an outward mindset.
While it is true that bringing new prospects into your business is a key part of growth, how you engage and leverage the clients you already have can increase revenue and create new opportunities for growth.
In the software-as-a-service (or SaaS) world — think subscription software platforms like SalesForce — growth experts often tout the principles of Customer Success by Mehta, Steinman, and Murphy.
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